Skip to content
Burger GelatoMedia
ArticlesTopicsAbout Chris
ArticlesTopicsAbout Chris
Chris Latham

A clearer view of
digital marketing.

I’m Chris Latham, a digital marketing strategist and founder of Burger Gelato Media.

Here you’ll find practical guides on SEO, content, paid ads, and automation for small businesses.

Explore the topics

Pre-Digital Marketing Checklist: A Quick-start Guide for Local Entrepreneurs

A quick pre-marketing checklist to get your local business ready for scalable growth.

Start with this guide

What I Learned After 648 Hours of Listening to AI and SEO Experts: The Real Talk Guide to LLM Optimization

Real lessons from 648 hours of AI and SEO research to improve LLM visibility.

AI ContentMar 7, 202619 min read

The LinkedIn Authority Paradox: Why Most Professionals Are Posting Wrong (And the 3-Step Fix)

Why most LinkedIn content fails and the three-step fix to build real authority.

AI ContentJul 19, 202514 min read

Why AI Avatars Might Be Killing Your Authority (And What to Do Instead)

AI avatars can weaken trust. Learn a better approach to build authentic authority.

AI ContentJun 8, 20253 min read

How Google's Query Fan-Out Technique Is Reshaping SEO

Understand Google query fan-out and adapt your SEO to match how search now works.

AI ContentJun 3, 20253 min read

Google’s Global Search Shift: How AI and Translation Are Reshaping the Internet

How AI translation is reshaping global search and what it means for your content strategy.

AI ContentMay 23, 20253 min read

HubSpot’s Analytic Wall: A Bold Move in Content Strategy

What HubSpot’s new analytics wall signals for content strategy and audience growth.

Digital StrategyMay 18, 20253 min read

Written by Chris Latham.

Digital marketing strategist and founder of Burger Gelato Media. Practical thinking on SEO, paid ads, content, and automation.

LinkedInXYouTube
Browse all 25 articles

© 2026 Burger Gelato Media

Privacy Policy